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Strategy and creativity in the use of political slogans: A study of the elections held in Spain in 2019
Garrido Lora, Manuel; Sánchez Decicco, William; Rivas-de-Roca, Rubén (Universidad de Navarra: Facultad de Comunicación, 2022)The unquestionable predominance of slogans in political communication versus their declining relevance in the commercial ...